About HME

About Us

The HME Philosophy:

HME is guided by a very straightforward promise - to deliver what we promise. We've worked hard to revive the handshake agreement in an age when contracts and lawyers rule the day. Instead of assuming mistrust, HME operates from a position of honor and integrity.

HME is a Christian owned and operated company. While certainly not perfect, we do strive towards the highest levels of professional and ethical practice. Though many of our clients differ in personal and professional beliefs, a mutual respect for honesty and integrity brings us together. Fortune 500 companies have partnered with HME over the years, as have small churches, mid-size businesses and parachurch organizations.

We're pleased to work with those companies in need of assistance telling their story. Sometimes the story is of a commercial nature (special offer, big sale, news to celebrate). Other clients need to ask for financial support from the audience watching, listening, and reading in their home community. Whatever the need may be, HME helps tell your story in a compelling way.

In the Beginning:

Hobson Media Enterprises was founded in 1997, making its initial entry into the world when Michigan Golf Live (MGL) radio hit the air on a small network of stations across Michigan. Today, MGL has grown in size and status in the golf and broadcasting industry. Now, golfers in every part of the state can listen on any of 11 stations that carry MGL Radio, and more than 3.5 million homes receive MGL-TV on Fox Sports Net-Detroit.

During the early years of MGL, it became clear to founder and President Bill Hobson that there were numerous organizations in need of help sharing their key messages whether in a commercial setting or faith-based ministry.

Along with broadcasting, video/audio production services and speaking, HME has grown to include unique consultation to faith-based ministries around the nation. HME's primary function with those ministries is to help tell their stories within the communities being served. As those wonderful success stories are shared, donors feel much more confident in supporting the ministry.

Bill Hobson's Background:

My attraction and love for public speaking got its genesis way back in my early teens when I appeared in TV commercials for my father's auto dealerships. The spots were awful (although at the time I thought they were worthy of Emmy consideration), but planted a seed of interest in the mind of a young boy...and that love continues to this day.

But perhaps my most rewarding times have been spent talking with people who are not known around the country. I relish the moments spent gleaning insight and wisdom from men and women who have dealt with life's harshest treatment, and moved through it.

In some cases they have stared death in the face and not blinked. When circumstances weren't rolling in their favor, the requisite portion of whining that the majority of the world uses to escape - is not there. These people are the heroes of our time. They are driven by a purpose. They are driven by a cause. They are driven by a belief that doing the right thing is enough reason. I admire those people.

With an extensive background in radio and TV broadcasting, producing, and promotion, it's been a thrill to partner with clients that enjoy a creative approach to reaching their key audience. Now that HME has assembled a talented team that brings writing, graphic design, in-depth data analysis, creativity, and energy to the equation, we're looking forward to talking with you about the "messaging" needs you may have.
 

Team Bio:

	Bill Hobson Founder and President of Hobson Media Enterprises. Bill lives in the heart of Michigan and is married to Ellen, and has two children - Alyssa, age 17 and Bo, age 12
	Jonathon VanOss Jonathan Van Oss is the president of DBInsights, LLC, a database marketing consulting company located in Wheaton, Illinois.  Jonathan specializes in helping non-profit organizations with their fundraising needs, especially in the areas of database segmentation and analysis of their marketing efforts. He combines a strong understanding of database design, customer relationship management techniques, and segmentation strategies, which allow him to advise many clients and prospects on strategies that will maximize their strategic investments. Mr. Van Oss has a BA in computer science and business administration from Hope College in Holland, Michigan.  He lives in Wheaton with his wife, Sarah, and their three daughters.
	Gregg Hall Gregg serves as the Production Director for HME. His expertise in cutting edge video technology allows HME to fully capture the sights and sounds for our key partners, including the destinations featured each week on MGL TV. Not a fan of heights, Gregg often finds himself on board "Fairway One," the MGL chopper, capturing stunning aerial footage of featured golf courses around the country. When on the ground, Gregg often shoots and produces special features for HME ministry partners, helping tell their stories in a very powerful and effective manner.
	Shannon Kakhaev Shannon began her writing career at Stephen Ministries in St. Louis, Missouri. Here, Shannon began to realize her professional dream of using her copywriting skills to help improve the lives of other people. In addition to nearly six years of fundraising writing experience, Shannon also has served the private sector, writing online and print marketing campaigns for a variety of industries and clientele, ranging from Fortune 500 companies to small businesses. Shannon and her husband, Kostya, live in Chicago where they enjoy running along Lake Michigan, and adamantly cheering against the Chicago Bears. (Sorry, Jen!)
	Jennifer Akers Coming soon!
	Joe Chrysler Joe is involved in numerous aspects of HME, using his talents and knowledge to: produce and engineer live radio broadcasts, edit audio interviews from various sources and produce podcasts, and frequently ridicule Bill Hobson for not converting to a Mac whenever the HME computers provide frustration.
	Kevin Kyser Over his 20+ year career, Kyser has earned numerous awards from the Society for News Design (International competition), Associated Press Managing Editor (National competition), Michigan Associated Press Editorial Association, Michigan Press Association and the Grand Rapids Ad Club. In July of 2008, Kyser shifted gears and launched Kyser Designwerks. Through a partnership and network of writers, photographers and imaging experts, he is proud to offer his experience, talent and skills to assist you with your business communications and marketing.
	Alyssa Hobson Alyssa serves numerous roles at HME: administrative assistant, website graphic design, audio editing, and more. She's also a Junior in High School and dual-enrolled in college with dreams of becoming a missionary.
	Matt Felton Matt works on the HME team as the primary Director of Sales and Partnerships for Michigan Golf Live Radio & TV. His passion for the game of golf and tireless efforts to help MGL grow are vital to the show.