Direct Mail Campaigns

Sharing Local Needs and Testimonies

Touching Hearts, Inviting Participation

What is it that can prompt someone to sort through the multitude of envelopes in today's mail, decide to open the one bearing your organization's logo and masthead, read the letter, and send in a gift?

At HME, we believe those answers include factors like: trust, integrity, powerful local stories, customized local photos, and a call to action that leaves no doubt about the importance of that person's gift.

Our goal is to connect the donor to the impact made by their gift. As we work with numerous ministry partners on their direct mail campaigns, our focus is on telling the specific stories found at that ministry. In other words, we don't tell a generic story because we don't believe you have generic donors.

To acquire new donors, increase levels of participation among existing donors, and renew relationships with those who haven't given in a long time, requires a considerable investment of time and resources.

At HME, we offer a core set of services and values that we believe are unmatched in the world of Direct Mail consultation:

• SIZE - HME works with a small number of ministries so we can maintain the promised personal service your investment deserves. There are firms on both coasts who will gladly add you to their portfolio of dozens of clients.
• SERVICE - Those "big box" firms will help tell a generic story about you, or, for a sizable fee, allow modest customization of pictures and copy. You'll have semi-annual contact with an account rep who has 15-20 other clients to serve. At HME, we don't charge for customization because it's our base level of service. We don't add punitive monthly retainer fees that entitle you to a phone call, but instead HME provides the sort of personal service you deserve, without the price you would expect.
• QUALITY - We're happy to answer the question about quality by providing samples of our work both here online and in hard copy form upon request. Our team of award-winning writers and designers have worked in the field for decades and in some cases come to HME from the "big box" firms described earlier. Without hesitation, HME is proud to offer unmatched quality in our Direct Mail campaigns.
• ANALYSIS - In a category that is often overlooked, HME specializes in data analysis. Our team works hard to examine your donor file and mailing list to ensure the wisest stewardship of resources, strongest possible results, and to identify weaknesses in need of correction. In numerous cases, our recommendation has been for our partners to mail fewer appeals - the sort of advice that's virtually unheard of. Why would we do that? Because HME has your best interests at the heart of our analysis.

Please take a moment to visit the Direct Mail and Newsletter samples gallery.

We're happy to help answer any questions you may have, provide hard copy samples, or simply chat about ways to improve your existing campaigns.

We believe strongly that a properly executed Direct Mail campaign can make a powerful impact on the fundraising efforts of your organization. However, wealso know that Direct Mail is only a part of the overall fundraising effort. If your organization has decided to invest every marketing dollar in mailings, please contact HME right away so we can share insight and guidance on the topic.